September 18, 2012
I’m so excited to share with you my latest venture: the launch of the Valerie Rice website, featuring my new collection of aprons.
Over ten years ago, I began the hunt for a stylish, sophisticated apron that would protect my clothes, but still look great. My search proved unsuccessful, so I decided to design an apron of my own that would be both stylish and functional.
It was a three year process that began with sketching and sewing the first apron at my kitchen table (and that one, believe me, is best saved for the archives) to this collection debuting today. The aprons are just what I envisioned, but even prettier— they make women look and feel beautiful.
Featuring three styles, these made-in-California aprons are all machine washable and neutral, but stylish enough to go with your favorite little cocktail dress or jeans and a tee. My hope is that when you tie up those apron strings you feel confident and sexy.
Your support of Eat Drink Garden has made this project possible, so thank you. The journey here was filled with many early mornings that morphed into afternoons still in my robe, and I can’t believe this long held dream is now a true, tangible reality. As a small thank you, we’ll be offering free standard shipping on all apron orders placed before midnight, September 23rd. To redeem this offer, just enter the promo code VRSTYLE at checkout.
There are a lot of fun and tasty things coming up on the blog this fall, and I can’t wait to share it all with you.